What Is The Single Most Important Thing You Can Say About Your Product Or Service That Makes It Unique Or Compelling?

Answer this question in one sentence.

If your answer is along the lines of “We have the best widget available on the market today,” or “Our service is second-to-none,” or “nobody beats our prices,” while these answers may be true, are they answers that are unique or compelling enough to build a brand around?

Anyone can claim to have the highest quality, the best service, or be the greatest value. But these are all attributes consumers can experience ONLY AFTER your brand is constructed and your marketing efforts work to get them to try you.

Face it; in the “niche business world,” if you can’t define your place in it succinctly, profoundly and honestly, your brand will struggle…regardless of how much money you spend trying to market it.

It is only that one key attribute – the single most important thing about your product or service – that will set you apart. Once it’s defined, you can begin to better define who your consumers are, where they are, what they’ll respond to in words and images, and where they’ll most likely see your messages.

And that’s where the 360 Marketing Cycle of thinking, creating, executing and reaching your audience with impact works.